Local Marketing Agency
If you’re looking to reach right people, at the right time, where it really matters, choose Rise Up local marketing agency as your partner.
Sector pain points
First check if you are in one of the situations described below.
Incomes drop, but costs remain stable
Rent, utilities and staff costs increase, but there is no constant flow of customers and the balance sheet becomes negative..
Poorly targeted advertising investments
You’ve probably spent money on flyers, sponsored something or campaigns on social media, without knowing who they reach or convert.
Dependence on external sources
There are many platforms like Booking, TheFork, TripAdvisor that can help at the beginning, but you can’t rely on them because you are one of many, under reviews, promotions and advertising of competitors.
The competition and you are the same in people's eyes
If you seem like “just another shop” to your customers, that’s because you are. You don’t have a visual or narrative proposition that makes you stand out in your neighborhood, area, or city.
Zero control over word of mouth
Word of mouth exists, but it is random. If you don’t stimulate it and control it, it doesn’t become leverage. And usually, those who speak are not saying something good. è per dire qualcosa di buono.
My customer arrives and never comes back
If there is no post-visit communication, there will probably be no reason to return.un motivo per tornare.
If you are currently experiencing any of these issues, I recommend you to implement a Local Marketing strategy into your business.
What is Local Marketing
Local or proximity marketing is the set of strategies regarding people who live, move or want to go near you.
Almost half of all searches on Google have a local intent (you can read it here).
- Increase real traffic to your store, location or facility.
- Strengthen your reputation in the area.
- Make yourself eligible over competitors in the area.
- Activate word of mouth (WOM).
Who is Local Marketing for
It is aimed at any business with one or more physical locations that is interested in increasing foot traffic and building brand authority.
- Restaurants, caffè, discotheque and bar.
- Retail stores: whose purpose is to sell anything.
- Local services: driving school, gym, beauty center, etc.
- Hotels, shopping centers, wineries, etc.
- Chain of stores: household appliances, perfumeries, clothing, etc.
Rise Up's method
Local SEO
We optimize your online presence to be found by those people searching in your area. From the website structure to localized pages, every detail is designed to dominate local searches.
Google Business Profile
We manage and enhance your Google profile, making it a real magnet for customers: reviews, posts, images and updates always under control.
Social Media
We plan targeted content to engage local audiences and drive interaction. No random posts: each content has a specific goal.
In-Store Marketing
We coordinate offline and online communication. Signage, QR codes, visual materials: everything is needed to convert visitors into loyal customers.
Irresistible Offer
We create a clear, direct and impossible-to-ignore message. An offer designed to attract attention and transform anyone into a buyer.
Activation Marketing
We design targeted events, launches and local collaborations to create buzz and attract new customers. We bring your brand to life in the territory.
How to boost your sales
There are a wide range of services that can be implemented to improve the current situation of your business but, to simplify everything we could talk about in this regard, we decided to develop three simple and quick solutions.
Local Setup
Who is aimed for
This is the basic package for business that need to start from scratch or consolidate their current local presence.
What does it include
- Local competition analysis.
- Google Business Profile creation and setup.
- GBP optimization (categories, services, description, images, hours).
- Structured data setup.
- A one-page website with geolocation content.
- Insertion into local main directories.
- NAP consistency across all digital presences.
- Price: €550.
Local Boost
Who is aimed for
For businesses that are already online, but are not ranking well or suffer a weak presence.
What does it include
- Local competition analysis.
- Keyword plan.
- GBP optimization.
- GBP update with posts, offers and events.
- Complete website audit.
- Insertion into local main directories.
- Website with geolocalized setting.
- Improved presence on local maps and apps.
- Complete final report.
- Price: €600.
Local Success
Who is aimed for
A monthly service for companies that want to dominate the local scene for the long term.
Cosa include
- Complete SEO strategy
- Track rankings and local performance.
- Monthly posts (2) su Google Business Profile.
- Monthly post on the website.
- Synchronization between website and GBP.
- Collection and management of reviews
- Constant updating of the website.
- Website building using Rise Up's method.
- Monthly reporting on local directories and thematic portals.
- In-Store Marketing Consulting.
- Development of irresistible offer.
- Monthly reporting
- Price: €450/month.
FAQs for a Local Marketing agency
Is a minimum contract required?
No, no. You can stop whenever you want.
How long does it take before I see results?
It depends on the current situation and the goals you have with us but if you do Paid Media, the results can come quickly.
How much time do I personally need to dedicate?
Not so much. We only ask you for some initial information at the beginning of the process and we’ll keep you updated with clear reports, while you continue to take care of your business.
What happens if I have more than one location?
We create a dedicated strategy for each location under an overall strategy. Each place has its own audience, context and can bring independent results but must be coordinated with the overall planning.
How can I know if it's really working?
If you choose the Local Success subscription, every month you get a complete report with all the necessary information of you business. No complicated data, because we’ll be there to explain everything.