B2B Marketing
We are living in a very dynamic and ever-changing era, but some things still remain unchanged. There are only two ways to improve financial situation of a company: earn more money or spend less. And you can achieve both things with the right B2B marketing strategy.
What is B2B Marketing
B2B or industrial marketing is the set of strategies designed to help a company to sell its products or services to other companies, not to the final consumer.
The purchasing cycle is longer, more rational and complex: those who decide want real numbers, reliability and technical value.
Doing B2B marketing today means:
- Getting found at the right time (SEO, directory, paid media).
- Speak though content using the industry language (white papers, case studies, technical articles).
- Building trust over time (LinkedIn, email, nurturing).
- Use digital tools to support the sales network (CRM, automations, funnels).
Who is Industrial Marketing for
It can be applied by any company whose product or service is intended for another company.
- Industrial production.
- Providers of any kind
- Installers and distributors.
- Technical agencies and B2B service companies.
Sector pain points
Italian suppliers are facing many problems right now, but some of them can be solved quickly and without much effort by doing industrial marketing.
These are some of the problems that we have faced before and the solutions we have already developed and implemented (we would like to clarify that each situation is different and should be analyzed individually).
Digital delay
What happens
Many companies didn’t adopt basic tools such as CRM, B2B e-commerce, cloud ERP, do not track data or lack digital culture (>70% according to the OECD).
How to solve it
- Digital On-Boarding.
- Complete consultancy.
- SEO Audit + Roadmap.
Decline in exports
What happens
Many Italian SMEs are losing market share abroad due to lack of visibility, inefficient logistics, or because they do not innovate.
How to solve it
- Export services.
- Third-party B2B ecommerce.
- Own website update.
Lack of skilled workers
What happens
Many Italian B2B companies (especially SMEs) cannot find or are unable to retain people for positions such as:
- Marketing manager
- Content strategist
- SEO specialist
- Digital campaign managers (LinkedIn Ads, Google Ads, etc.)
Most of the time, there is no digital culture or knowledge about around.
How to solve it
- Services: SEO, Paid Media, Content Marketing, adaptable by industry.
- Toolbox: newsletters, product sheets, demo video scripts, landing page templates.
Low-cost imports
What happens
Foreign competition (e.g. China) offers unbeatable prices on materials, semi-finished products and even finished products.
You can’t win on costs with low-cost players. You need a clear positioning and a different proposal through Strategic Differentiation.
How to solve it
- Content Marketing: improve storytelling using the "Made in Italy" concept.
- Digital Label: used to provide additional information, traceability and interactivity.
Our Approach to B2B Marketing
Content & Technical SEO
White papers, case studies, educational articles, SEO for industry-specific keywords.
Social Media
Profiling of decision makers, educational content, outreach.
Industry Directories & Portals
Presence on B2B portals, marketplaces and industrial directories.
Lead Generation & Automations
Funnel, CRM, contact tracking and nurturing.
Local Marketing
Many industrial companies operate with a strong territorial dimension: local installers, regional sales networks, or scattered customers. For this reason we always integrate:
- Geolocalized SEO on offices and operational areas.
- Local-first strategies for subsidiaries or partners.
- Onboarding regional directories.
Here and Now
If you are still here, you know that something must change.
Every day without changing is a missed opportunity. A customer who searches, a competitor who moves, an opportunity that vanishes.
You need to find a strategic partner who knows the B2B dynamics and is able to know about your product and operate in your market and your territory.
Make the next move before others do, no matter what the agency is.
Now it’s time to build your presence, generate real leads and transform digital into what it should be from the beginning, a real asset.